Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the DFP account isn’t able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100 (DFP linking enabled and Hide DFP Revenue not enabled).
4 EASY Steps to create a Google Analytics Glossary
Hello, data enthusiasts! Ever been in a meeting where you’re asked to explain a certain
