- 1 Day Active Users
- 7 Day Active Users
- 14 Day Active Users
- 28 Day Active Users
- 30 Day Active Users
- Abandoned Funnels
- Acquisition Campaign
- Acquisition Channel
- Acquisition Medium
- Acquisition Source
- Acquisition Source / Medium
- Actions Per Social Session
- Ad Content
- Ad Distribution Network
- Ad Format
- AdSense Ad Units Viewed
- AdSense Ads Clicked
- AdSense Coverage
- AdSense CTR
- AdSense eCPM
- AdSense Exits
- AdSense Impressions
- AdSense Page Impressions
- AdSense Revenue
- AdSense Viewable Impression %
- AdX Clicks
- AdX Coverage
- AdX CTR
- AdX eCPM
- AdX Impressions
- AdX Impressions / Session
- AdX Monetized Pageviews
- AdX Revenue
- AdX Revenue / 1000 Sessions
- AdX Viewable Impressions %
- Affiliation
- Affinity Category (reach)
- Age
- App ID
- App Installer ID
- App Name
- App Version
- Appviews per User
- Appviews Per User (LTV)
- attributes_uiName
- Avg. Document Content Loaded Time (sec)
- Avg. Document Interactive Time (sec)
- Avg. Domain Lookup Time (sec)
- Avg. Order Value
- Avg. Page Download Time (sec)
- Avg. Page Load Time (sec)
- Avg. Price
- Avg. QTY
- Avg. Redirection Time (sec)
- Avg. Search Depth
- Avg. Server Connection Time (sec)
- Avg. Server Response Time (sec)
- Avg. Session Duration
- Avg. Time on Page
- Avg. Time on Screen
- Avg. User Timing (sec)
- Avg. Value
- Bounce Rate
- Bounces
- Browser
- Browser Size
- Browser Version
- Buy-to-Detail Rate
- Calculated Metric
- Campaign
- Campaign Code
- Cart-to-Detail Rate
- Checkout Options
- City
- City ID
- Clicks
- CM Clicks
- CM Conversions
- CM Cost
- CM CPC
- CM CTR
- CM Impressions
- CM Revenue
- CM ROAS
- CM RPC
- CM360 Activity
- CM360 Activity and Group
- CM360 Activity Group
- CM360 Activity Group ID
- CM360 Activity ID
- CM360 Ad
- CM360 Ad (GA Model)
- CM360 Ad ID (CM360 Model)
- CM360 Ad ID (GA Model)
- CM360 Ad Type (CM360 Model)
- CM360 Ad Type (GA Model)
- CM360 Ad Type ID
- CM360 Ad Type ID (CM360 Model)
- CM360 Advertiser (CM360 Model)
- CM360 Advertiser (GA Model)
- CM360 Advertiser ID
- CM360 Advertiser ID (CM360 Model)
- CM360 Advertiser ID (GA Model)
- CM360 Attribution Type (CM360 Model)
- CM360 Campaign (CM360 Model)
- CM360 Campaign (GA Model)
- CM360 Campaign ID (CM360 Model)
- CM360 Campaign ID (GA Model)
- CM360 Creative (CM360 Model)
- CM360 Creative (GA Model)
- CM360 Creative ID (CM360 Model)
- CM360 Creative ID (GA Model)
- CM360 Creative Type (CM360 Model)
- CM360 Creative Type (GA Model)
- CM360 Creative Type ID (CM360 Model)
- CM360 Creative Type ID (GA Model)
- CM360 Creative Version (CM360 Model)
- CM360 Creative Version (GA Model)
- CM360 Floodlight Configuration ID
- CM360 Floodlight Configuration ID (CM360 Model)
- CM360 Floodlight Configuration ID (GA Model)
- CM360 Placement (CM360 Model)
- CM360 Placement (GA Model)
- CM360 Placement ID (CM360 Model)
- CM360 Placement ID (GA Model)
- CM360 Rendering ID (CM360 Model)
- CM360 Rendering ID (GA Model)
- CM360 Site (CM360 Model)
- CM360 Site (GA Model)
- CM360 Site ID (CM360 Model)
- CM360 Site ID (GA Model)
- Cohort
- Continent
- Continent ID
- Cost
- Cost per Conversion
- Cost per Goal Conversion
- Cost per Transaction
- Count of Sessions
- Country
- Country ISO Code
- CPC
- CPM
- Crashes
- Crashes / Screen
- CTR
- Currency Code
- Custom Dimension XX
- Custom Metric XX Value
- Custom Variable (Key XX)
- Custom Variable (Value XX)
- Data Source
- Date
- Date Hour and Minute
- Day
- Day Index
- Day of the month
- Day of Week
- Day of Week Name
- Days Since Last Session
- Days to Transaction
- Default Channel Grouping
- Destination Page
- Destination URL
- Device Category
- Display URL
- Document Content Loaded Time (ms)
- Document Interactive Time (ms)
- DOM Latency Metrics Sample
- Domain Lookup Time (ms)
- DV360 Advertiser (CM360 Model)
- DV360 Advertiser (GA Model)
- DV360 Advertiser ID (CM360 Model)
- DV360 Advertiser ID (GA Model)
- DV360 Clicks
- DV360 Conversions
- DV360 Cost
- DV360 Creative ID (CM360 Model)
- DV360 Creative ID (GA Model)
- DV360 CTR
- DV360 eCPA
- DV360 eCPC
- DV360 eCPM
- DV360 Exchange (CM360 Model)
- DV360 Exchange (GA Model)
- DV360 Exchange ID (CM360 Model)
- DV360 Exchange ID (GA Model)
- DV360 Impressions
- DV360 Insertion Order (CM360 Model)
- DV360 Insertion Order (GA Model)
- DV360 Insertion Order ID (CM360 Model)
- DV360 Insertion Order ID (GA Model)
- DV360 Line Item (CM360 Model)
- DV360 Line Item ID (CM360 Model)
- DV360 Line Item ID (GA Model)
- DV360 Line Item NAME (GA Model)
- DV360 ROAS
- DV360 Site (CM360 Model)
- DV360 Site (GA Model)
- DV360 Site ID (CM360 Model)
- DV360 Site ID (GA Model)
- Ecommerce Conversion Rate
- Entrances
- Entrances / Pageviews
- Event Action
- Event Category
- Event Label
- Event Value
- Events / Session with Event
- Exception Description
- Exceptions
- Exceptions / Screen
- % Exit
- Exit Page
- Exit Screen
- Exits
- Experiment ID
- Experiment ID with Variant
- Experiment Name
- Flash Version
- Full Referrer
- GAM Backfill Clicks
- GAM Backfill Coverage
- GAM Backfill CTR
- GAM Backfill eCPM
- GAM Backfill Impressions
- GAM Backfill Impressions / Session
- GAM Backfill Monetized Pageviews
- GAM Backfill Revenue
- GAM Backfill Revenue / 1000 Sessions
- GAM Backfill Viewable Impressions %
- GAM Clicks
- GAM Coverage
- GAM CTR
- GAM eCPM
- GAM Impressions
- GAM Impressions / Session
- GAM Line Item Id
- GAM Line Item Name
- GAM Monetized Pageviews
- GAM Revenue
- GAM Revenue / 1000 Sessions
- GAM Viewable Impressions %
- Gender
- Goal Completion Location
- Goal Completions
- Goal Completions per User
- Goal Completions Per User (LTV)
- Goal Conversion Rate
- Goal Previous Step - 1
- Goal Previous Step - 2
- Goal Previous Step - 3
- Goal Starts
- Goal Value
- Goal XX Abandoned Funnels
- Goal XX Abandonment Rate
- Goal XX Completions
- Goal XX Conversion Rate
- Goal XX Starts
- Goal XX Value
- Google Ads: Ad Group
- Google Ads Ad Group ID
- Google Ads: Ad Slot
- Google Ads Campaign ID
- Google Ads Creative ID
- Google Ads Criteria ID
- Google Ads Customer ID
- Hits
- Hostname
- Hour
- Hour Index
- Hour of Day
- Impressions
- In-Market Segment
- Internal Promotion Clicks
- Internal Promotion Creative
- Internal Promotion CTR
- Internal Promotion ID
- Internal Promotion Name
- Internal Promotion Position
- Internal Promotion Views
- ISO Week of ISO Year
- ISO Week of the Year
- ISO Year
- Java Support
- Keyword
- Keyword Match Type
- Landing Page
- Landing Page Group XX
- Landing Screen
- Language
- Latitude
- Local Product Refund Amount
- Local Product Revenue
- Local Refund Amount
- Local Revenue
- Local Shipping
- Local Tax
- Longitude
- Medium
- Metro
- Metro Id
- Minute
- Minute Index
- Mobile Device Branding
- Mobile Device Info
- Mobile Device Marketing Name
- Mobile Device Model
- Mobile Input Selector
- Month
- Month Index
- Month of the year
- Month of Year
- Network Domain
- % New Sessions
- New Users
- Number of Sessions per User
- Operating System
- Operating System Version
- Order Coupon Code
- Organic Searches
- Other Category
- Page
- Page Depth
- Page Download Time (ms)
- Page Group XX
- Page Load Sample
- Page Load Time (ms)
- Page path level 1
- Page path level 2
- Page path level 3
- Page path level 4
- Page Title
- Page Value
- Pages / Session
- Pageviews
- Pageviews per User
- Pageviews Per User (LTV)
- Per Search Goal Value
- Per Session Goal Value
- Per Session Value
- Placement Domain
- Placement Type
- Placement URL
- Previous Page Group XX
- Previous Page Path
- Product
- Product Adds To Cart
- Product Brand
- Product Category
- Product Category (Enhanced Ecommerce)
- Product Category Level XX
- Product Checkouts
- Product Coupon Code
- Product Detail Views
- Product List Clicks
- Product List CTR
- Product List Name
- Product List Position
- Product List Views
- Product Refund Amount
- Product Refunds
- Product Removes From Cart
- Product Revenue
- Product Revenue per Purchase
- Product SKU
- Product Variant
- Publisher Clicks
- Publisher Coverage
- Publisher CTR
- Publisher eCPM
- Publisher Impressions
- Publisher Impressions / Session
- Publisher Monetized Pageviews
- Publisher Revenue
- Publisher Revenue / 1000 Sessions
- Publisher Viewable Impressions %
- Quantity
- Quantity Added To Cart
- Quantity Checked Out
- Quantity Refunded
- Quantity Removed From Cart
- Query Match Type
- Query Word Count
- Redirection Time (ms)
- Referral Path
- Refined Keyword
- Refund Amount
- Refunds
- Region
- Region ID
- Region ISO Code
- Results Pageviews
- Results Pageviews / Search
- Revenue
- Revenue per User
- Revenue Per User (LTV)
- ROAS
- RPC
- SA360 Ad Group
- SA360 Ad Group ID
- SA360 Advertiser
- SA360 Advertiser ID
- SA360 Agency
- SA360 Agency ID
- SA360 Campaign
- SA360 Campaign ID
- SA360 Clicks
- SA360 Cost
- SA360 CPC
- SA360 CTR
- SA360 Engine Account
- SA360 Engine Account ID
- SA360 Impressions
- SA360 Keyword
- SA360 Keyword ID
- SA360 Profit
- SA360 ROAS
- SA360 RPC
- Screen Colors
- Screen Depth
- Screen Name
- Screen Resolution
- Screen Views
- Screens / Session
- Search Depth
- Search Destination Page
- Search Exits
- % Search Exits
- Search Query
- Search Refinements
- % Search Refinements
- Search Term
- Second Page
- Server Connection Time (ms)
- Server Response Time (ms)
- Service Provider
- Session Duration
- Session Duration per User
- Session Duration Per User (LTV)
- Sessions
- Sessions per User
- Sessions Per User (LTV)
- Sessions to Transaction
- Sessions with Event
- Sessions with Search
- % Sessions with Search
- Shipping
- Shopping Stage
- Site Search Category
- Site Search Goal Conversion Rate
- Site Search Goal XX Conversion Rate
- Site Search Status
- Social Action
- Social Actions
- Social Entity
- Social Network
- Social Network and Action (Hit)
- Social Source Referral
- Social Type
- Source
- Source / Medium
- Source Property Display Name
- Source Property Tracking ID
- Speed Metrics Sample
- Start Page
- Sub Continent
- Sub Continent Code
- Targeting Type
- Tax
- Time after Search
- Time on Page
- Time on Screen
- Timing Category
- Timing Label
- Timing Variable
- Total Abandonment Rate
- Total Events
- Total Unique Searches
- Total Users
- Total Value
- Transaction ID
- Transactions
- Transactions per User
- TrueView Video Ad
- Unique Dimension Combinations
- Unique Events
- Unique Pageviews
- Unique Purchases
- Unique Screen Views
- Unique Social Actions
- Unique Views XX
- User Bucket
- User Defined Value
- User Retention
- User Timing (ms)
- User Timing Sample
- User Type
- Users
- Variant
- Week
- Week Index
- Week of the Year
- Week of Year
- Year
4 EASY Steps to create a Google Analytics Glossary
Hello, data enthusiasts! Ever been in a meeting where you’re asked to explain a certain
