There are two possible values: ClickThrough and ViewThrough. If the last DCM event associated with the Google Analytics session was a click, then the value will be ClickThrough. If the last DCM event associated with the Google Analytics session was an ad impression, then the value will be ViewThrough (Analytics 360 only).
4 EASY Steps to create a Google Analytics Glossary
Hello, data enthusiasts! Ever been in a meeting where you’re asked to explain a certain
