The total estimated revenue from backfill ads per 1,000 Analytics sessions. Note that this metric is based on sessions to the site and not ad impressions. If both AdSense and Ad Exchange are providing backfill ads, this metric is the sum of the two backfill accounts (DFP linking enabled and Hide DFP Revenue not enabled).
4 EASY Steps to create a Google Analytics Glossary
Hello, data enthusiasts! Ever been in a meeting where you’re asked to explain a certain
